Mobile technology is enormously changing the modern business landscape by bringing organisations closer to their customers in ways inconceivable just years ago.

More than 4 billion people now own mobile devices and three quarters of internet users will access the web solely via smartphones by 2025, according to a report published by the World Advertising Research Center (WARC).

It’s now mandatory for all businesses to be on mobile either via a mobile friendly website or a mobile app especially considering that consumers are having 2x more interactions with brands on smartphones and tablets than anywhere else.

Even though mobile app development can be a slow and expensive process, the fact that in 2018 alone 52.2% of all global web pages were served to smartphones indicates that mobile is the future.

Whether you are running a small business or a huge eCommerce enterprise, adopting a Mobile-first strategy will help you fully tap into the enormous potential presented by the widespread adoption of mobile tech devices like smartphones and tablets.

What is Mobile-First?

Mobile-first web design creates a desktop site starting with the mobile version, which is then adapted to larger screens. This is contrary to the traditional/desktop-first approach which starts by designing a desktop site and then making it adapt to smaller screens. Additionally Apps allow for a richer interface as the App has greater access to device features such as cameras, files, address books and locations.

Mobile-first web design makes use of a mobile-responsive framework, but recognizes mobile users’ needs first, meaning that a web designer will build a site given the constraints of a mobile platform (small screens, slower processors) and then either copy or improve the site for desktop use.

Benefits of Mobile-First Design

  • Mobile-first is responsive, ensuring that customers on any platform can gain access with ease.
  • Mobile-first is content first, meaning that users are given the content they really need. In Mobile-first design stringent limitations are removed and the focus is on the essential.
  • Information in a Mobile-first site is easy to consume because it is simplified and compressed down into manageable chunks.
  • Adopting Mobile-first can improve profits for your business. Conversion rates for mobile are up 64%, compared to average desktop devices.
  • Download times are faster on Mobile-first sites and users can access your content as quickly as possible giving you an edge over competitors.
  • When planning to build a mobile first website, make sure your design is easy to navigate and user friendly.

Visitors who find a site difficult to use will most likely abandon their shopping carts never to return again.

In fact, 57% of mobile users say they won’t recommend a business with a poorly designed mobile website.

Considering that 88% of consumers who do a local search on their smartphones visit that particular business within a day, businesses with no solid mobile web design strategies risk playing second fiddle to the competition.

Out of The Box Ideas provides world-class mobile app and website development using the latest cutting-edge technology. Using our exceptional workflow process, we are capable of consistently deploying quality projects in record time.

For more information or any requirements on Mobile-first web development email us at info@oobi.co.za or call now on +27 (0)79 504-1297.

REFERENCES

https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849

https://elearningindustry.com/mobile-first-design-optimize-website-2019

https://barnraisersllc.com/2016/09/50-astounding-facts-about-mobile-search-behaviors/

https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849

https://www.justinmind.com/blog/complete-guide-to-mobile-first-design/

https://www.warc.com/content/paywall/article/warc-datapoints/almost_three_quarters_of_internet_users_will_be_mobileonly_by_2025/124845

https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/

https://www.lsainsider.com/study-customers-have-2x-more-brand-interactions-on-mobile-than-anywhere-else/archives

https://www.business2community.com/marketing/38-mobile-marketing-statistics-you-need-to-know-02185085

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